We were asked to make a series of frank, genuine and spontaneous videos for a manufacturer of a great new toothpaste that cleans, freshens and whitens – but doesn’t contain harmful chemicals. Our teeth have never looked better. We videoed a number of people and asked them about their oral hygiene, what they look for in a toothpaste, whether they like the ‘Hollywood Smile’ etc. and they provided all the answers. The resultant videos are being used on the Daily Mail Online hub.