Do you really know your market? Whilst most businesses will claim to know theirs, the fact that nothing stands still for long means that many businesses are actually out of touch. Market research exists to guide your business decisions by giving you real insight into your market, your competitors, your products, your marketing and your customers. By enabling you to make informed choices, it provides the basis for developing a successful marketing strategy. So it’s important to carry out research on a regular and ongoing basis.
There are lots of methods of research. Primary, secondary, desk, qualitative, quantitative – at Stretch we’ve done them all. We’ve gone house to house with clipboards. We’ve stood in the street collaring passers-by. We’ve created and managed online questionnaires. We’ve sat in hundreds of pubs, chatting to locals. We’ve gone to the Philippines and talked about contraception. We’ve visited competitors and observed their activities.
We’ve run countless focus groups for clients as diverse as Agent Provocateur, Marie Stopes, Swedish Wood and Oxford University.
We’ll use whichever research methods get the best results for you.