There are many ways to skin a cat and sometimes it’s the less obvious route that proves the most successful.
A lot of the time, clients get hung up on short term tactical ideas without considering the overall bigger picture – the marketing strategy itself – and how their tactical ideas will affect it in the long run.
A strategy is a long-term plan to achieve certain objectives. It’s a road map from A to Z. The quickest route is through the vowels A E I O U. But the skill is identifying what those vowels are in your circumstances.
In our experience very few businesses have a clear and communicable set of objectives. As a result they often don’t have a strategy. Without objectives or strategy it’s unlikely that there is a clear plan. And so the business will be relying on past achievements to survive. Looking back rather than looking forward in an ever changing world.
We can help you define objectives, develop a strategy and then work with you to draw up a plan for the future.