We’ve been working with the lovely people at Sea Band helping them to find out what people think about their products, branding and logo. We’ve been talking to people who suffer from nausea because of illness, medication, pregnancy and travel. We’ve also talked to the people who retail nausea relief products. Our focus groups have helped to determine gaps in the market, new packaging, new logos and colour ways. We were gagging to help – and the whole process has been sick! (See what we did there?)